Privacy Policy
Information on how we process your personal data in accordance with GDPR
Last updated: 2026-04-01
Privacy Policy for Willards AB
Last updated: 2026-04-01
Your privacy is important to us at Willards AB (Org. no: 556893-7634). This policy explains how we collect, use, share and protect your personal data when you visit our website, www.willards.se.
1. What data do we collect and why?
We process personal data for specific purposes and on the basis of different legal grounds.
A Contact form and email
When you contact us via our contact form or by email, we collect the information you provide (such as name, email address, phone number and the content of your message).
To be able to respond to your enquiries, handle your case and to establish or maintain a business relationship.
Legitimate interest (to provide service and communicate with interested parties) or performance of a contract (if your enquiry leads to a business agreement).
B Website analytics (Umami Analytics)
We use Umami Analytics, a privacy-first analytics solution, to understand how visitors use our website. Unlike traditional analytics tools such as Google Analytics:
Umami does not use cookies to track visitors.
We do not collect IP addresses, fingerprints or other personally identifiable information.
No cross-site tracking or personal profiling.
What does Umami collect?
Umami only collects anonymous aggregated statistics:
- Page views and pages visited
- Referral sources (where visitors come from)
- Browser type and device (e.g. "Chrome on Desktop")
- General geographic information (country level only)
To understand how visitors use our website and improve the user experience.
Legitimate interest. Since Umami does not collect personal data and does not use cookies, no consent is required under GDPR.
C Cookies
We are proud to offer a completely cookie-free website. This means we fully respect your privacy and do not store any files on your device to track you, build profiles or target advertising.
No cookie banner: Since we use neither "necessary" nor "third-party" cookies, you will not be troubled by cookie banners when visiting us. Our external references (such as maps) explicitly use cookie-free alternatives.
2. How long do we retain your data?
We do not retain your personal data longer than is necessary to fulfil the purposes for which it was collected.
Data submitted via contact forms is retained for as long as is necessary to handle the case and maintain the business relationship. Data that does not lead to an active relationship is deleted on a regular basis.
3. Who do we share your data with?
✓ We never sell your personal data.
We may however share it with the following parties:
Contact forms on our website are handled by Netlify, which stores and forwards submitted data on our behalf. Netlify acts as a data processor and processes data in accordance with GDPR. Read more in Netlify's privacy policy.
Our website loads fonts from Google Fonts (fonts.googleapis.com). This means your browser makes a request to Google's servers when you visit the site, which may result in your IP address being logged by Google. No cookies are set in connection with this. Read more in Google's privacy policy.
Our contact page displays a static map image — no Google Maps code runs automatically. If you click the "View on map" or "Get directions" links, Google Maps will open in your browser, at which point Google's privacy policy applies to that session.
4. Your rights under GDPR
You have a legal right to control your information. You have the right to:
Receive a copy of the personal data we hold about you.
Correct inaccurate or incomplete information.
Have your data deleted ("the right to be forgotten"), provided it is no longer necessary for the purpose for which it was collected.
Ask us to temporarily stop processing your data.
Withdraw any consent you have given at any time (e.g. for cookies).
Object to processing based on our legitimate interest.
Receive your data in a machine-readable format.
To exercise any of these rights, please contact us at info@willards.se
5. Managing your cookie preferences
As our website is built to be 100% cookie-free, there are no cookie settings to manage or consents to withdraw when browsing willards.se.
6. Changes to this policy
We may update this privacy policy from time to time. The latest version will always be published on this page.